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Jan 13, 2022

On this episode, Jake and Gino interview Ken Gronbach. Ken is president of KGC Direct, LLC and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. Ken’s unusual blend of marketing savvy and common-sense demography, based on over twenty years of proprietary demographic study, set him apart.

Ken is the author of the current best-selling book The Age Curve: How To Profit from the Coming Demographic Storm. Ken’s newest book, Upside: Profiting from the Profound Demographic Shifts Ahead, was published in April of 2017.

Key Insights:
00:00 Introduction
02:59 Right now multifamily is the story
05:54 Getting into demographics
10:56 Generation X and baby boomers
12:55 Case in point: Levi's
16:00 Case in point: Automobile industry
21:09 Covid's impact on demographics
25:05 How can States incentivize core working population through tax
33:18 Conservatives and liberals
37:12 What's beneficial from personal finance perspective in 2022
40:12 Best-value market for multifamily
45:45 Recommended books
47:00 Wrap-up

Learn more about Ken's initiatives:

About Jake & Gino
Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.

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