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Jan 22, 2020

Dylan and Mike interview John Casmon and discuss strategy going into 2020 and identifying hot submarkets.

John is a real estate entrepreneur, who has partnered with busy professionals to invest in close to $90 million worth of apartments. John hosts the Target Market Insights podcast where he covers multifamily and marketing insights.

Key Information:

Take inventory on 2019 and review the strategy going forward in 2020

It is lazy and irresponsible to stop being active in “hot” markets

Opportunity cost and inflation are huge risks sitting on the sidelines

Constantly review your deal flow, financing, business plan , and deal structure to create success

Never invest solely on IRR on paper

The savvy sponsors that truly execute the business plan will be left after the correction

Know your customers and what they are looking for towards their needs

John started his podcast to help him learn from more experienced investors

Understand the submarket level even if the MSA is performing poorly

Get ahead of the path of progress by understanding the market anchors and population growth

Find “Best Markets to Live In” and find neighboring submarkets to potentially invest in

Data is useful but leverage common sense 

Resources used for National Market Research (Berkadia, IRR, Marcus & Milichap)

Resources for submarket data:, Yardi reports, Costar reports


Expert Pro Tip: Know the legalities of raising money by checking out SEC. Build a brand to ATTRACT investor capital, instead of selling capital.


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